Before Balani Custom Clothiers Grand Opening Celebration “Scotches & Swatches” I had the pleasure of meeting with Christian Boehm and his staff at Balani Custom Clothiers. What was initially thought to be a straight forward interview turned into a customer service experience I won’t soon forget.
The history of Balani is about as rich as the fabric they’ve woven for their clients over the years, about fifty years to be exact. Starting out in downtown Chicago, this bespoke men clothier now has 4 flagship stores in several states throughout the southern-Midwest region.
When I arrived at the Houston location I was greeted immediately and offered a beverage. The following acts that ensued after, however, is what separates Balani from other competitors in the custom clothing market. More on that in detail momentarily. but First, it is of importance to note that Balani operates by appointment to ensure each client receives a personal consultation experience without having to feel the pressure of the salesman pawning them off for the next customer in waiting. Which is important.
So what’s the secret for over fifty years of success? According to Christian (President) the secret is “combining hospitality with retail for a true customer service experience”. Here we will take a look at innovative strategies in the custom suit arena that makes Balani unique.
-They offer personalized home and office consultation to clients. Whether you’re swamped at the office or helping with your daughter's homework, Balani Custom Clothiers takes a “hands-on approach” with their customers by actually going out to service them wherever they may be. Just like those Michael Douglas movies.
-The second special feature offered through Balani is a full-scale scotch bar in the store. A.SCOTCH.BAR.IN.THE.STORE!! They also offer soft drinks, seasonal beers, and wines, all free of charge of course. What a way to break the ice! Pun intended.
-In addition to a scotch bar Balani also has a fabric bar on location. This is a very nice touch. It offers customers an opportunity to comfortably sit down and discuss fabric, fit, and become familiar with what look and material works best for their needs. It was a pleasure to actually touch and see the endless of options this company has to offer.
-When it comes to customization Balani stands second to none. You can literally customize any part of your jacket, shirt and pant. ANY part of it! From the inseam to color lining. You can customize lapels, cuffs, handkerchiefs, etc…the possibilities are endless. If you can dream it, they can make it.
-Being a true bespoke custom men’s clothiers is no easy task and Balani cuts no corners when it comes to the hand in hand relationship they have with their clients. From professional athletes to special wedding days, the good people at Balani have a very knowledgeable staff whose job is not just to sell product but to create a comfortable family environment in a setting where men are not always auspiciously comfortable. I definitely felt the hospitality during my visit and I would like to thank Christian, Adam and Janelle for being so awesome at their job. Cheers!